We all know MINI Coopers are notorious for being small, cheeky cars. But when the bigger,
4-door MINI Countryman hit the streets, we decided to "Gro" some attention surrounding it.
We partnered with the fine folks at Miracle-Gro and created this partnership campaign emphasizing the bigger MINI Countryman. We created everything from OOH boards, digital banners, rich media, print, and a stunt.
The stunt happened in four major cities across the country including, San Francisco.