MINI + Olympics
The Win Small MINI Olympics campaign consisted of concepted and retouched artwork, posters, social media posts, digital banners and t-shirts.
The Win Small social media flag encouraged followers to submit their Win Small stories through photos and video. Each participant that shared their story got their Facebook profile photo to replace a MINI on the flag turning into a user photo mosaic. Participants could also use the hashtag, #winsmall to share their Win Small stories which would then aggregate into our facebook panel.